Cost Effective Big Data Management For Retailers and Faster Analytics
Retailers can better understand their customer preferences and buying behavior by not only tracking and analyzing products purchased including purchase frequency and value but additionally to track a customer’s propensity to purchase based on web clickstream analysis. How specific customer segments react to promotional offers provides timely and insightful information to marketing and sales teams that need to literally adjust real-time in order to capitalize on new revenue opportunities
RainStor enables customers to collect and trackweb logs and clickstream dataso that different business functions can further analyze in order to drive better business decisions.
Managing and storing such retail data is difficult to achieve with traditional databases and often organizations can only store for a specific time period due to capacity constraints and overall IT cost limitations. Having access to years worth of data enables business analysts to compare and contrast year over year which drives new decisions and ultimately provide competitive advantage.
Providers of solutions for retailers can benefit from RainStor by:
- Storing large volumes of purchasing and buying behaviour data to drive better business decisions
- Fast deployment and low maintenance of a dedicated RainStor repository for ongoing query and analysis
- Historical data offload from the core retail transaction application database to improve overall performance, reduce costs and maintain long-term access.
Key Features & benefits include:
Immediate gains:
- Dramatically shrink the storage capacity required to store big data
- Reduce the size of production, improve performance, and lower IT maintenance costs
- For cloud deployments or hosted solutions, provide a multi -tenanted environment that can easily scale.
Long-term gains:
- Eliminate or reduce software license and maintenance costs of legacy applications or traditional databases that prove inadequate
- Retain and provide easy access to inactive data over long periods of time
Upside for RainStor Partners Serving Retailers:
- Create new revenue channel by providing a new solution offering
- Eliminate dependence on a single database technology
- For hosted solutions, reduce infrastructure costs and improve service levels.
