Communications, Cable and Media
Access Customer Data and Keep Critical Systems Functioning
The communications industry sector has been managing Big Data for a very long time. Communications service providers and operators generate a constant stream of multi-structured data all of which must be efficiently captured, processed and analyzed. The industry also faces strict compliance regulations that dictate online retention of call detail records (CDR’s), SMS and subscriber browsing content (WAP logs) which has reached multi-petabyte scale spanning months and years.
Providers want to store detailed subscriber data for longer time-periods beyond the billing cycle in order to provide rich analytics not only for internal business functions, but also for subscribers who need access to their usage data through customer portals. Additionally, CSP’s now interoperate with a host of other service providers for online content and applications including mobile financial transactions that must be collected and stored in a secure accessible data store for various reporting and compliance requirements.
Storing this data in a traditional database is not only extremely cost prohibitive but is technically impossible due to the large daily volumes that need to be quickly loaded as they come off the network. The sector as a whole has been leading the charge with Hadoop as a platform because of its ability to scale at low cost and take advantage of new functionality and tracking disparate sources of data.
RainStor helps CSP’s store xDR data long-term in order to meet industry compliance regulations for lawful intercept and mass intercept purposes providing continuous online access for query and analysis, at a fraction of the cost compared to a traditional database or data warehouse.
For Operational Support Systems (OSS), RainStor enables a CSP to keep network log data for months to years so that it can perform diagnostics and ongoing performance monitoring to ensure the health and stability of the network, which is the backbone of the communications industry.
The Cable industry sector uses RainStor to store and manage clickstream data and better monitor and measure viewer behavior. By storing both current and historical log data, you can analyze how customers react to promotions and compare month to month and year over year.